Hi there! My name is Yana, and I am a Product Manager. I have over 7 years experience as a Product Manager including developing products from scratch to a successful product with multi million DAU. I like to work in Agile environment, when I can launch products fast and often with MVP approach. Passionate about customer development and data-driven experiments. Collaborate with engineers while understanding what the end user needs and how to get the product into their hands. Enjoy coming up with creative solutions to difficult challenges. Legally authorized to work in the USA.
I joined the team on idea stage of product development and with firm deadline in mind. In 4 months we launched the first version of mobile browser on iOS meeting the deadline. It was a high pace project with ambiguous circumstances and limited resources.
The app was listed as one of the best applications in 2016 in the AppStore.
Personalized content recommendation feed (aka Zen) was the last project, that I led at Yandex before my departure to the USA. It became a really successful project and made a huge impact in user retention and engagement, and therefore was replicated to the browser on the rest platforms.
The stability and performance are the literally vital attribute for the product on the mature stage with a multimillion audience. I've run a program for beta-version of the browser to gather and monitor performance metrics and user feedback on features on early stage of development.
Today mobile Yandex Browser is the second one after Chrome and Safari on Android and iOS respectively. The market share in Russia ia about 15%.
It is an application on iOS, Android, and web to make sync at whole family or band. Since the launch of GroceryMate, it has been the most popular application in the Shopping category in Russia for one year. I've designed the product from scratch and launched it world wide.
Monetization is always a key factor in any business, so I know how it is struggling for revenue in startups environment. I've created first monetization model for the application to reach breakeven. I've developed feature ideas into detailed User Stories and collaborated with designers and engineers to run experiments with the features and make real enhancement into the product.
CandyApps - app discovery platform for Android users based on machine learning algorithm. The target audience of product was IT-journalists and smartphones heavy users. I've hired editors team to create unique content for apps and games enthusiast. The product worked as a white label product to create own app store for some vendors and MNO.